After several years on the corporate side of the marketing business, American-born Gregory Serandos has returned to the advertising agency business and launched PURE Communications in Johannesburg last month. PURE Communications is a new media agency, taking full advantage of the powerful tools the Internet has to offer to innovative public relations and new media advertising programs.

â ˜One of the things that used to bother me about working in a big agencies in Japan and the US was the lack of accountability in campaigns specifically, and overall performance of the agency in-generalâ ™, Serandos says. â ˜In the Internet era, there is no reason why every campaign canâ ™t be measured down to the penny. Todayâ ™s youngsters wonâ ™t even read newspapers or watch TV. What does that do the traditional advertising model?â ™

PURE uses an innovative model combining Public Relations and Digital Marketing to deliver cost effective marketing programs that deliver the right message to the right person at a time and place where your customer will internalise the message and take action to make a purchase.

â ˜Sure, South Africa certainly has poor broadband penetration,â ™ Serandos says, â ˜but in the business-to-business space we play in there is no reason why a company canâ ™t commit a significant part of its marketing budget to digital marketing.â ™ He continues, â ˜while many of the big advertising bosses keep a brave face, in private many admit that traditional TV and radio advertising is a thing of the past.â ™

PURE Communications provides the full range of marketing service from Public Relations through to digital marketing. But they donâ ™t stop there. â ˜All the wonderful marketing in the world wonâ ™t do any good if your salespeople are hopeless,â ™ Serandos said. This is why PURE offers top class sales and telephone skills training courses to their marketing clients. â ˜This closes the loop between sales and marketing and creates a relationship with our clients that ensures total accountability.â ™

About PURE Communications

PURE Communications is one of Johannesburgâ ™s premier public relations and digital marketing agencies. The PURE Communications team is staffed with talented new media communications experts including editorial copywriters, web optimisation specialists, digital designers, and online marketing strategists, they can deliver quality public relations, media relations, web optimisation, and online marketing campaigns that are measurable and results-driven. You will know exactly the number of leads and revenues that are generated by each digital marketing campaign.