As a proprietor of the business organization you can adopt several ideas for marketing and advertising your products. You can rely on some other person or handle by yourself. While you rely on some others for this purpose, there are two options, one is that you can appoint a marketing manager for this purpose , second one is that give that duty to a person who is already an employ of the organization. Its better to hire one person for this marketing and advertising purpose, thus he can adopt good strategy for marketing the products.

Main thing one business man should adopt is to find talented persons to work as marketing consultant, so he will have idea of all the marketing strategy that is taking place in the market now a days. With the help of better marketing and advertising theory you can bring your business as a success.

If you give the job of marketing consultant to an employ itself because of reducing the cost, it can lead to the failure of your business itself. marketing is area which should be handled by those who are really expert and can handle the pressure of the competitor. If we give that job to a person who knows nothing about the marketing, it could be dangerous to the whole organization. So the marketing consultant should be a person who is really a researcher in this competitive environment.

So if you are hiring an employ permanently to the organization is a high cost required process . so its better take a part timer for this purpose , so we can reduce the cost of the organization. if a company launches a product ,marketing is very important .for this purpose we can hire a employ for this purpose in a temporary basis or in a contact basis.